Ad Campaigns
SilverWings launches the “Mast Rehne Ka” campaign
Mumbai: SeniorWorld, a company focused on the elderly since 2015, has launched its “Mast Rehne Ka” campaign, which captures the enthusiasm for life that seniors have and promotes an active, engaged, no-worry lifestyle.
The campaign aligns with the launch of their SilverWings Club lifestyle based membership plan – which provides a variety of benefits and privileges centred around fun, engagement and travel. To enhance independence and peace of mind for seniors as well as their families, the membership comes with access to a 24*7 ambulance coordination helpline covering 700 cities and a Motion sensor light to reduce the chances of tripping and falling in the dark at home or while travelling. In addition, as part of the welcome kit, customers also get a specially designed deck of magic playing cards which promises to provide unlimited fun and create new memories. The club membership comes at an extremely nominal introductory price of Rs 125 per month and also enables daily interaction & engagement with other like minded seniors.
SeniorWorld co-founder Rahul Gupta commented, “We are thrilled to introduce our ‘Mast Rehne Ka’ campaign which celebrates our beloved elders’ Zest for Life. We are also delighted to launch our SilverWings Club membership which enables seniors to lead more active, fun, engaged & independent lives. The club membership costs less than the cost of a cup of tea per day. It is the best gift that people can give to elders in their family, making a positive and qualitative difference in their lives.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
