Ad Campaigns
SIHASN launches a new campaign: We Carry our Culture in our own Way
MUMBAI: SIHASN, a premium luxury furniture brand, has launched their latest campaign – We Carry our Culture in our own Way commences on January 2019. Through this campaign, the brand showcases and promotes Indian culture by telling the story of Bombay – a melting pot of Indians from all parts of the country and walks of life; SIHASN – the one company that sources fabrics from all parts of the country, has successfully blended Indian aesthetics with modern furniture structures. Their products being modern and cosmopolitan, the brand has come up with a campaign video where they have covered the major parts of Bombay, from Linking Road in Bandra to the Gate Way of India.
Ganesh Shankar – CEO of SIHASN said, “We are very excited and delighted to bring out SIHASNs’ campaign; We Carry our Culture in our own Way. We source our products from all corners of the country – from the foothills of Nagaland to the salt floors of Kutch. The idea behind the current campaign is to bring out the superlative quality of our products by demonstrating how nifty and easy the folding chair is to carry around and by showing how anybody can sit on them anywhere.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
