Ad Campaigns
Signify launches ‘Hum raaton mein sooraj ugaate hain’ campaign
Mumbai: Ahead of the festive season, Signify has unveiled a new television commercial (TVC) featuring brand ambassador Rahul Dravid. The campaign emphasises Signify’s commitment to innovation, leadership, tradition, and festivities, reflecting Dravid’s spirit.
The high-energy TVC, titled ‘Hum raaton mein sooraj ugaate hain,’ showcases Dravid in various scenarios, highlighting how light impacts lives. From a bustling rooftop party to guiding a young hockey player and enhancing road safety at night, Dravid symbolises Signify’s dedication to bringing light and joy into everyday life.
With an exclusive anthem, the TVC focuses on customer centricity, leadership, product excellence, safety, energy efficiency, and innovative lighting solutions. The campaign encourages consumers to make choices that improve their daily lives through light, contributing to a brighter and more sustainable future.
Signify, greater India – CEO & MD Sumit Joshi remarked, “At Signify, we are committed to the well-being of our consumers, and with Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game, and his ability to inspire millions resonate deeply with our brand values. This TVC beautifully captures the power of light to illuminate not just spaces, but also lives and dreams across India.”
Signify, greater India head of marketing, strategy, govt affairs & CSR – Nikhil Gupta said, “In today’s rapidly evolving lighting industry, Signify has consistently believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces and our vision to creating a brighter future through cutting-edge lighting solutions. We are excited to bring this campaign ahead of the festival season in India as a celebration of the transformative power of light and how it can empower individuals and communities. Looking forward to seeing the phenomenal response from our customers as they continue to shower us with their trust, love and appreciation.”
Rahul Dravid said, “I’m honored to be a part of the Signify family, Signify’s commitment to innovation, consumer well-being and sustainability resonates deeply with me on and off the field. This TVC showcases the incredible impact that light can have on our daily experiences, and I am glad to be a part of this journey contributing to Signify’s mission to illuminate the world sustainably.”
The TVC will be aired across digital platforms and television channels across India. The conceptualisation of the film with captivating shots featuring Rahul Dravid are done by Signify’s creative agency Hashtag Orange.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
