MAM
Siemens Digital Industries Software elevates Mathew Thomas as country manager & MD for India
Mumbai: Siemens Digital Industries Software on Thursday announced the appointment of Mathew Thomas as the new country manager and managing director for India. Mathew succeeds Suprakash Chaudhuri, effective immediately.
Bringing 30 years of industry experience to the role, Mathew and his team aim to drive profitable growth through customer success and by nurturing a high-performance organisation. Previously, Mathew served as the head of sales for the software and hardware business for four years, where he played an instrumental role in helping the India business witness significant year-on-year growth.
“I am delighted to welcome Mathew as the country manager and managing director for India. His strong experience in business will help Siemens continue to develop solid relationships with our customers in the region, assist them in making the switch to a software-driven manufacturing strategy and open up fresh prospects for the market,” said Siemens Digital Industries Software senior vice president & managing director Asia Pacific Bas Kuper.
Commenting on his appointment, Mathew said, “I am excited about the new role and thrilled to be a part of the Siemens digital transformation journey. I look forward to helping strengthen our client and ecosystem relationships in India that support our growth ambitions in this region.”
Prior to joining Siemens Digital Industries Software, Mathew worked at Ernst & Young (EY), where he was part of the digital & technology advisory leadership team and helped to build and grow the technology business in India. Mathew also served as vice president-strategic industries with SAP, where he was responsible for building and growing the strategic industries unit. At Oracle, he worked as senior director of applications channels, driving growth for Oracle’s applications business. He has also worked at Wipro , Tata & Godrej in the early part of his career.
MAM
Kelvinator launches ‘Summer Paused’ AC activation in Mumbai
Three day Carter Road stunt targets Gen Z with interactive cooling experience
MUMBAI: Mumbai’s heatwave met its match and briefly, even time seemed to freeze. Kelvinator has rolled out an on-ground activation titled ‘Summer Paused’ at Carter Road Promenade, turning a busy seaside stretch into a surreal, snow-dusted spectacle to spotlight its heavy-duty air conditioners. At the heart of the installation is a live performer suspended mid-motion, staged as a “frozen” figure amid artificial snow and icy backdrops. The visual contrast chilled theatrics against Mumbai’s peak summer does the heavy lifting, translating a product promise into something passers-by can literally see and feel.
The objective is clear: cut through seasonal advertising clutter and make cooling tangible. Rather than leaning on traditional messaging, the brand is betting on experiential storytelling to drive recall and social media traction.
The three-day activation is designed to be more than a static display. Interactive formats such as ‘Break the Freeze’, ‘Brain Freeze’, and ‘The Staredown’ invite visitors to engage directly, nudging them from spectators to participants. An Instagram-led mechanic further amplifies the effort, encouraging user-generated content and extending the campaign’s reach beyond its physical footprint.
The choice of location and format signals a sharp focus on younger, digital-first audiences Gen Z and millennials who frequent high-footfall urban hotspots and are more likely to share immersive experiences online.
Behind the theatrics sits a broader product push. Kelvinator’s latest AC range is positioned around smart technology, energy efficiency, and durability, tailored to increasingly unpredictable and intense Indian summers. But instead of listing features, the campaign opts to dramatise the outcome: cooling so effective, it can “pause” summer itself.
In a category where every brand promises relief, Kelvinator is trying to make that promise visible, one frozen moment at a time.
