Brands
Shubman Gill turns up the heat with Beats’ fiery ‘Burn Bright’ campaign
MUMBAI: Gill’s got game, and now, he’s got Beats to match. Beats has unveiled its latest campaign, ‘Burn Bright’, starring Indian cricket sensation and brand ambassador Shubman Gill, alongside the brand’s flagship workout earbuds, Powerbeats pro 2.
For Gill, training isn’t just routine, it’s ritual. “Training is where I build my game. It’s quiet, focused, and personal. Having the right sound with Beats helps me lock in and zone out the noise,” he said. “Beats isn’t just about music, it’s about bold energy and staying true to yourself. I’m proud to bring that spirit to this campaign.”
The Powerbeats pro 2 are built with athletes in mind, boasting heart rate monitoring, active noise cancellation, transparency mode, adaptive EQ, and up to 45 hours of battery life with the case. They also support Qi wireless charging and come in four bold shades, jet black, quick sand, hyper purple, and electric orange, retailing at Rs 29,900 on apple.com/in.
Beats, chief marketing officer, Chris Thorne said Gill embodies more than cricketing skill. “Shubman is more than just a cricket star. He represents a new generation of athletes who bring style, substance, and individuality to everything they do. This campaign is a celebration of his precision, passion, and the powerful role music plays in his mindset both on and off the pitch.”
‘Burn Bright’ is the latest in a series of global campaigns featuring sporting icons, joining a roster that already includes Lionel Messi, LeBron James, Erling Haaland, Kobbie Mainoo, Qinwen Zheng, and Lamine Yamal.
With Gill fronting the campaign, Beats is betting that cricket’s rising flame will keep glowing, and burning bright.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
