Ad Campaigns
‘Shopping ki Power’: Meesho encourages first time shoppers to make informed purchases
Mumbai: Meesho, an e-commerce marketplace, has launched its campaign called ‘Shopping ki Power’ today, in an effort to encourage e-commerce adoption in India. The campaign aims to empower first time shoppers to utilise platform features and enhance their shopping experience. The tagline ‘Shopping ki power lo apne haath mein’ urges shoppers to embrace the power of making informed and smart purchases.
Created and conceptualised by DDB Mudra and the creative team at Meesho, the campaign uses an educational approach. It skillfully addresses two key factors that impact consumer confidence in online shopping. By highlighting the use of genuine customer images and reviews, it aims to empower shoppers to make well-informed decisions and select products that align with their expectations, thereby enhancing their overall shopping experience. Additionally, it educates users about Meesho’s ‘easy return and refunds’ policy, ensuring that shopping on Meesho remains a safe and hassle-free experience.
Commenting on the campaign launch, Meesho general manager, growth, Milan Partani, said “At Meesho, we are dedicated to ensuring every shopper has a safe and seamless online shopping experience. E-commerce opens up a world of possibilities, but new to e-commerce shoppers need guidance to ensure that they find the right products to meet their needs. Our new ‘Shopping ki Power’ aims to equip users with the tools to make informed purchases and aids with resources available if any issues arise with their order.”
Meesho has adopted a multifaceted approach to address these concerns and bring the campaign to life. By effectively leveraging television as well as social media platforms such as YouTube, Facebook, Instagram, LinkedIn, and Twitter, Meesho aims to bring its message to the masses.
As part of this approach, Meesho has unveiled two engaging TVCs, which aim to debunk common myths about online shopping. The commercial ‘Lucky Draw’ demonstrates how checking reviews and viewing real images can assist customers in making more informed purchases. It explains that by exploring the reviews section, shoppers can verify that the fabric, colour, and design meet their expectations before finalising their purchase. The film ‘Chase’ focuses on Meesho’s ‘easy return and refunds’ policy, demonstrating how customers can return products effortlessly in just three simple steps and receive instant refunds. The commercial highlights how this feature ensures satisfaction and peace of mind for shoppers with every delivery.
Together, these stories highlight Meesho’s dedication to transparency and customer trust by providing clear and accurate product information and return processes, empowering shoppers to make informed decisions, and enjoy a worry-free shopping experience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
