MAM
Shipsy onboards Mohamed Reza as VP-head of marketing
Mumbai: Supply chain and logistics management platform Shipsy has brought on board Mohamed Reza as vice president – head of marketing. This development comes when the company is rolling out aggressive expansion plans and strengthening its foothold in the global supply chain and logistics market.
In his new role, Reza will be responsible for the marketing function with an extended focus on building Shipsy’s presence in newer regions, primarily the Middle East, which holds the company’s RHQ and eventually to other geographies, said the statement.
Reza was previously associated with MetricStream for ten years, where he headed essential portfolios of the director of strategic initiatives and the head of marketing for Europe. He also worked with Microsoft for more than four years.
“Going forward, we need a strong suite of leaders to drive our business at a global stage,” said Shipsy CEO & co-founder, Soham Chokshi. “We are certain that the recent hirings and elevations will bring a mix of the domain-expertise and fresh outlook, needed to assist our efforts in achieving our growth objectives.”
MAM
Lay’s takes ‘Ke Liye Kuchh Bhi’ campaign to the streets
Humorous billboards and extensive OOH activations in Delhi NCR, Mumbai, Kolkata and other cities celebrate wild cravings for Lay’s chips.
MUMBAI: Lay’s has just taken its cravings campaign outdoors and it’s proving some urges simply can’t be bagged. The brand has rolled out a large-scale outdoor activation for its popular ‘Lay’s Ke Liye Kuchh Bhi’ campaign across key metro cities including Delhi NCR, Mumbai and Kolkata, with further reach into Pune, Lucknow, Amritsar, Panipat and Patna. Eye-catching billboards show everything from a man mid-heist snatching a pack to a giant fishing rod reeling one in, turning everyday irrational cravings into larger-than-life street theatre.
The extensive out-of-home network includes metro wraps, metro pillars, billboards, unipoles and innovative DOOH formats, ensuring high visibility along daily commute routes. The on-ground push builds directly on the integrated campaign fronted by brand ambassador Ranbir Kapoor and the brand’s refreshed identity part of its biggest global refresh in nearly a century.
Fans have been invited to share their own “kuchh bhi” moments, with select participants winning unique experiences such as tickets to Karan Aujla’s tour. The campaign has also sparked pop-culture buzz, with celebrities including Himesh Reshammiya, Karan Johar, Baba Sehgal and Archana Puran Singh stepping out of character in unexpected ways each reinforcing the idea that for Lay’s, people will do just about anything.
By blending on-screen storytelling with immersive street activations and fan participation, Lay’s has turned a simple snack impulse into a nationwide movement. In a world full of sensible choices, this campaign cheerfully reminds us that sometimes the best decision is the most irrational one, as long as it comes with that unmistakable crunch.
