MAM
Shipsy onboards Mohamed Reza as VP-head of marketing
Mumbai: Supply chain and logistics management platform Shipsy has brought on board Mohamed Reza as vice president – head of marketing. This development comes when the company is rolling out aggressive expansion plans and strengthening its foothold in the global supply chain and logistics market.
In his new role, Reza will be responsible for the marketing function with an extended focus on building Shipsy’s presence in newer regions, primarily the Middle East, which holds the company’s RHQ and eventually to other geographies, said the statement.
Reza was previously associated with MetricStream for ten years, where he headed essential portfolios of the director of strategic initiatives and the head of marketing for Europe. He also worked with Microsoft for more than four years.
“Going forward, we need a strong suite of leaders to drive our business at a global stage,” said Shipsy CEO & co-founder, Soham Chokshi. “We are certain that the recent hirings and elevations will bring a mix of the domain-expertise and fresh outlook, needed to assist our efforts in achieving our growth objectives.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
