MAM
Shikhar Dhawan signs deal with IMG Reliance
NEW DELHI: IMG Reliance today announced that Indian cricket star Shikhar Dhawan has signed an exclusive worldwide marketing and management agreement with the company – specialised in talent management, sports sponsorship & marketing.
Since the launch of the Talent Management division in 2016, IMG Reliance has enjoyed great momentum, adding some of the cricket’s most exciting starts to its roster including Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer and now the prolific batsman Shikhar Dhawan.
“I think what IMG Reliance brings to the table is quite dynamic and unique in India. I am very excited to partner with the company which has expertise across so many different platforms,” said Dhawan. “While I continue to focus on my cricket and bringing laurels to the nation, off-the-field, I know I have my new team at IMG Reliance to help me maximize my talent.”
Dhawan is one of the most charismatic and talented players of this generation. One of the finest openers in the history of Indian cricket, Dhawan has led the team to numerous wins single-handedly. Dhawan has been one of the most prolific scorers for India in the limited overs format accumulating close to 6000 runs at an enviable average of over 45.
“Shikhar possesses enormous talent and character, a unique combination that along with cricket will help us build a brand. It is our absolute delight to be representing a talent like Shikhar who ranks amongst the best cricketers India has produced. We have put together a great team around Shikhar, whose expertise across various verticals will help him achieve the goals,” said IMG Reliance head-talent & sponsorship Nikhil Bardia.
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MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
