Brands
Shiba Bhutani makes a dash for Agilitas as brand director
MUMBAI: Shiba Bhutani has officially joined Agilitas as brand director, bringing over a decade of diverse marketing experience to the role. Agilitas is a sportswear brand promoted by former Puma south east Asia boss Abhishek Ganguly and has the licence to make and sell Lotto shoes in India.
Bhutani has a proven track record in sectors ranging from cheese and protein supplements to personal care and beverages.
At Agilitas, a company committed to transforming the sports category, Bhutani will leverage her consumer-focused approach to drive product innovation and enhance brand engagement. The company emphasises robust manufacturing, advanced R&D, and interconnected retail strategies to deliver quality products that resonate with consumers.
Previously, Bhutani held several key positions at AB InBev, including associate sirector of marketing for Budweiser, where she led successful campaigns and brand activations. Prior to that she managed the personal care creams brands for the Himalaya Drug Co. She also had short brand management stints at Glanbia Performance and Ornua besides doing corporate sales for HDFC Life.
Her educational credentials include a Level 1 certification from the Wine & Spirit Education Trust, and a PGDM in marketing from the Goa Institute of Management.
“Excited to score new life goals at my role as brand director.,” Bhutani enthusiastically exclaimed.
Brands
Chipotle appoints Fernando Machado as chief brand officer
Marketing veteran to lead brand, digital push and global expansion plans
CALIFORNIA: Chipotle Mexican Grill has appointed Fernando Machado as its chief brand officer, effective 1 June, as the company sharpens its focus on brand building and digital-led growth.
The move comes shortly after Chipotle Mexican Grill chief executive officer Scott Boatwright took charge, signalling a renewed push to strengthen the brand’s global positioning and accelerate international expansion.
Most recently, Machado served as operating partner at Garnett Station Partners, where he supported portfolio brands on marketing and growth strategies. Prior to that, he was chief marketing officer at Activision Blizzard, leading campaigns for major gaming franchises.
He has also held senior roles at Restaurant Brands International, working across brands such as Burger King, Popeyes and Tim Hortons, and spent over a decade at Unilever in global brand development roles.
In addition to his corporate experience, Machado is associated with the Cannes Lions International Festival of Creativity as dean of the Brand Marketers Academy, mentoring emerging marketing leaders.
At Chipotle, he will oversee brand strategy, creative direction and digital engagement, aligning marketing efforts with the company’s evolving consumer base and technology-led ambitions.
The appointment highlights Chipotle’s intent to blend strong brand storytelling with digital innovation as it looks to scale its presence in an increasingly competitive global market.
