MAM
Shemrock and Shemford group of schools launches new campaign with Chhota Bheem as brand ambassador
NEW DELHI: The school chain Shemrock and Shemford group of schools has launched its first-ever television commercial with Chhota Bheem as brand ambassador.
The campaign delivers how the group has revolutionised the face of education in India making learning fun and exciting.
Chhota Bheem who is a perfect combination of strength, intelligence and humour is the protagonist of this campaign. He has found his new resort for learning and education and is therefore calling his friends and all the children to his favourite schools – Shemrock and Shemford.
The campaign is created by the in-house creative team of designers and visualisers. The campaign embarks by releasing TVC as well as online marketing. The print campaign has begun. There is a plan to organize various Chhota Bheem themed activities at various locations.
Commenting on the campaign, group chairman & managing director Amol Arora said, “Moving forward from the old hackneyed style of learning, schools today need to adopt the advanced learning methods to make learning interesting, engaging & motivating for the children. Understanding this need, we at Shemrock and Shemford group of schools are making constant efforts to impart quality education to the children through innovative methods. We aim to make their learning journey at our schools a fun- filled, enriched and engaging experience.”
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He added, “The campaign focuses on how we have made our education system more interactive by incorporating children’s favourite cartoon characters in their learning process.”
This animated TVC clearly targets the little ones, showcasing a boring scene from the classroom with an angry teacher teaching A, B, C to a class of extremely bored students. Then comes, Chhota Bheem to their rescue doing his signature move as he eats his laddoo, and invites them all to his favourite school where fun, learning and excitement never ends. He talks about the various activities and facilities offered at the Shemrock and Shemford group of schools such as the Activity Centre, Sanskar Room, Music & Dance Studio and Art & Craft Workshop etc.
The 9-year old character Chhota Bheem has become every child’s new best friend with his extraordinary intelligence, wit and humour. His charismatic personality perfectly exemplifies the aim of Shemrock & Shemford group of schools to develop an overall personality of a child and not just focus on education.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
