Ad Campaigns
‘SHEIN INDIA’ in association with ‘MAKE A WISH’ Foundation grants wishes to children in the Capital
New Delhi : SHEIN India and Make-A-Wish Foundation join hands again to fulfil wishes of children, following the immense success of their association in Mumbai. This is the second time SHEIN and Make-A-Wish have come together to share happiness with kids in Delhi.
Make-A-Wish Foundation is dedicated to granting the most cherished wishes of children between the ages of 3 and 18 years, living with life-threatening illnesses, irrespective of their socio-economic status, caste, race or religion. The event in Delhi witnessed a painting and drawing competition followed by an interactive session with the children. Most of the children wore their outfits and SHEIN provided them with matching caps for their attire and glasses to flaunt their outfit and slay the day.
SHEIN, a fast fashion e-commerce platform has been on the forefront of creating fashion trends and styles straight from the ramp. The association with Make-A-Wish Foundation makes SHEIN one of the few brands making a difference to the Society.
On this association, the Spokesperson of SHEIN says, “SHEIN is honoured to be a part of Make a Wish. We are amazed and inspired by the dreams of these children which has touched the lives of thousands of people.”
Deepak Bhatia, CEO of Make a Wish says, "We are very happy with the successful support by SHEIN India at the launch event in Mumbai and to replicate the same in Delhi where we granted wishes of children with a critical illness. We are looking forward to spreading happiness across other locations in future.”
The event took place at the Wizspk Communication office in Delhi. SHEIN fulfilled over 40 wishes of children battling life and the association attempts to fulfil many such wishes for an entire year.
Details of the children:
1. Laxmi Singh suffering from Acute Lymphocytic Leukemia aged 12 wished for Pants, Bags and tops
2. Parveen Khatun suffering from Acute Lymphocytic Leukemia aged 5 wished for Indian Wear for his day out
3. Asfak suffering from Hodgkins Lymphoma aged 7 wished for a crisp yellow shirt and Shein goodies.
4. Tehreem Tarfiya suffering from Burkits Lymphoma aged 8 wished for a beautiful snow-white dress.
5. Ragini Prajapati suffering from B-Cell Acute Lymphocytic Leukemia aged 16 wished for a red gown to dress up like a princess.
6. Jyoti Saini suffering from B-NHL aged 16.5 wished for a blue gown
7. Kanishka Mewada suffering from Medulloblastoma aged 5 wished for new clothes along with a pink frock for herself.
8. Sania Khatun suffering from CML-CP aged 11 wished for Pink Indian wear for herself to dress up.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
