Ad Campaigns
‘SHEIN INDIA’ in association with ‘MAKE A WISH’ Foundation grants wishes to children in the Capital
New Delhi : SHEIN India and Make-A-Wish Foundation join hands again to fulfil wishes of children, following the immense success of their association in Mumbai. This is the second time SHEIN and Make-A-Wish have come together to share happiness with kids in Delhi.
Make-A-Wish Foundation is dedicated to granting the most cherished wishes of children between the ages of 3 and 18 years, living with life-threatening illnesses, irrespective of their socio-economic status, caste, race or religion. The event in Delhi witnessed a painting and drawing competition followed by an interactive session with the children. Most of the children wore their outfits and SHEIN provided them with matching caps for their attire and glasses to flaunt their outfit and slay the day.
SHEIN, a fast fashion e-commerce platform has been on the forefront of creating fashion trends and styles straight from the ramp. The association with Make-A-Wish Foundation makes SHEIN one of the few brands making a difference to the Society.
On this association, the Spokesperson of SHEIN says, “SHEIN is honoured to be a part of Make a Wish. We are amazed and inspired by the dreams of these children which has touched the lives of thousands of people.”
Deepak Bhatia, CEO of Make a Wish says, "We are very happy with the successful support by SHEIN India at the launch event in Mumbai and to replicate the same in Delhi where we granted wishes of children with a critical illness. We are looking forward to spreading happiness across other locations in future.”
The event took place at the Wizspk Communication office in Delhi. SHEIN fulfilled over 40 wishes of children battling life and the association attempts to fulfil many such wishes for an entire year.
Details of the children:
1. Laxmi Singh suffering from Acute Lymphocytic Leukemia aged 12 wished for Pants, Bags and tops
2. Parveen Khatun suffering from Acute Lymphocytic Leukemia aged 5 wished for Indian Wear for his day out
3. Asfak suffering from Hodgkins Lymphoma aged 7 wished for a crisp yellow shirt and Shein goodies.
4. Tehreem Tarfiya suffering from Burkits Lymphoma aged 8 wished for a beautiful snow-white dress.
5. Ragini Prajapati suffering from B-Cell Acute Lymphocytic Leukemia aged 16 wished for a red gown to dress up like a princess.
6. Jyoti Saini suffering from B-NHL aged 16.5 wished for a blue gown
7. Kanishka Mewada suffering from Medulloblastoma aged 5 wished for new clothes along with a pink frock for herself.
8. Sania Khatun suffering from CML-CP aged 11 wished for Pink Indian wear for herself to dress up.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
