MAM
‘SHEIN INDIA’ in association with ‘MAKE A WISH’ Foundation grants wishes in the Oxford city, Pune
MUMBAI: SHEIN India and Make-A-Wish Foundation come together once again to fulfil wishes of children, following the immense success of their association in Mumbai and the capital, Delhi. This is the third time SHEIN and Make-A-Wish have come together to share happiness with kids, this time in Pune.
Make-A-Wish Foundation is dedicated to granting the most cherished wishes of children between the ages of 3 and 18 years, living with life-threatening illnesses, irrespective of their socio-economic status, caste, race or religion. The event in Pune witnessed a painting and drawing competition followed by an interactive session with the children. Most of the children wore their outfits and SHEIN provided them with matching caps for their attire and glasses to flaunt their outfit and slay the day.
SHEIN, a fast fashion e-commerce platform has been on the forefront of creating fashion trends and styles straight from the ramp. The association with Make-A-Wish Foundation makes SHEIN one of the few brands making a difference to the Society.
On this association, the Spokesperson of SHEIN says, “SHEIN is honoured to be a part of Make a Wish. We are amazed and inspired by the dreams of these children which has touched the lives of thousands of people. We look forward to fulfilling wishes for these beautiful children whenever we can.”
Deepak Bhatia, CEO of Make a Wish says,” This CSR support from SHEIN has helped us grant wishes of all the children with a critical illness who wished for new clothes. This support will help us enrich the human experience with hope, strength and joy in the future as well.”
Gauri Ashok Kasture aged 15 suffering from Thalassemia Major wished for a top with cold shoulders.
Shreya Vijay Dolas aged 12 suffering from Thalassemia Major wished for a ball gown maxi dress.
Yukta Rakesh Shende aged 11 suffering from Nephrotic Syndrome wished for Front Pleated Glitter Dress.
Samiksha Sakharam Bhalerao aged 10 suffering from Juvenile Diabetes wished for a beautiful White Gown
Rajeshwari Prashant Bhosale aged 7 suffering from Nephrotic Syndrome wished for pretty neon pink ruffle trim self-belted dress.
Lavanya Kalyan Dhani aged 9 suffering from Thalassemia Major wished for an elegant butterfly maxi dress.
Vaishnavi Bhausaheb Walke aged 12 suffering from Thalassemia Major wished for a Hem and Floral Dress for herself.
Faith Sachin Nigvekar aged 6 suffering from Cancer wished for a waist knot skirt and trapeze dress.
Siddharth Deepak Wagh aged 9 suffering from Thalassemia Major wished for a Tie Pants set for himself.
Shreyas Pradip Mahangade aged 8 suffering from Thalassemia Major wished for a Hoodie and Pants Set.
Vihan Vinod Kamble aged 5 suffering from Retinoblastoma wished for a Letter Print Jeans and Camo sweatpants.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
