MAM
Shauvik Ghosh joins KnowledgeHut as PR & communications head
Mumbai: KnowledgeHut, a Bangalore-based short-duration skills provider has appointed Shauvik Ghosh as head of PR and corporate communications. The appointment is part of the ed-tech start-up’s plans to aggressively expand its business and drive growth in its business across its domestic and international markets.
In his new role, Ghosh will be responsible for driving awareness and establishing the brand stature for KnowledgeHut and driving an effective communication narrative for the brand. He will report to head of product and growth Ashish Kumar and Knowledgehut CEO Subramanyam Reddy.
“We are at an exciting stage of our growth story and believe that effective communication is essential for the success and growth of every organisation,” said KnowledgeHut CMO Ashish Kumar. “We are delighted to have Shauvik onboard as the Head of PR and Corporate Communications. His creative vision and analytical ability coupled with a background in business journalism will add a refreshing perspective to our brand story.”
Ghosh comes with over 15 years of experience across key segments in corporate communications. Before moving into corporate communications, he spent a decade as a senior business journalist with some of the leading business dailies in the country, wherein he covered multiple beats including media and advertising, IT & ITES, aviation, real estate, infrastructure & logistics, and telecommunications from both the corporate and the government policy perspective. His expertise lies in managing multiple projects and campaigns across geographies and providing results beyond expectations is well documented.
“I strongly believe in KnowledgeHut’s mission to help organisations and professionals unlock excellence through skills development,” stated Shauvik Ghosh. “The organisation is a hidden gem and the opportunity to take on this mandate is an honour. Nothing gives me more joy than building an effective brand narrative for such an organisation. I am thrilled to join KnowledgeHut and looking forward to providing my best service.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
