Ad Campaigns
Sharp Sight creates conversation about eye health
Mumbai: Sharp Sight Eye Hospital has rolled out a new eye health awareness campaign, raising awareness of the importance of good vision and spectacles free life for the senior citizens.
The campaign aims to create a viral conversation about eye health that ultimately leads people to seek out regular eye exams. It also highlights the appropriate public health messages should be provided at all ages to encourage healthy lifestyles that promote eye health in the long term.
The campaign features Anang Desai, one of the most renowned actors in the Indian film industry with a very distinct voice and delivery.
As part of this eye health awareness, free vision screening camps providing comprehensive eye check-ups and eye care will be held at Sharp Sight health centres for the underprivileged communities of the state.
Speaking of this campaign, Share Sight Eye Hospitals CEO Deepshikha Sharma commented, “This is the third year we are organising the eye health awareness campaign which is about enriching public knowledge on eye health and wellness in line with the global initiative of Vision 2022: Love Your Eyes. We aim to raise awareness amongst the masses on the importance of regular eye checks and promote knowledge in early detection for myopia, as well as other visual impairing diseases.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
