MAM
Shalimar Paints Ltd. takes bold strides in long-term transformation strategy
Mumbai: Shalimar Paints Ltd., a 120-year-old legacy paints company, has announced a significant step in its journey of transformation with strategic enhancements to its leadership team. The company has appointed accomplished leaders with a wealth of industry expertise and vision across the Marketing, Finance, HR, Technology, and Manufacturing domains. This strategic transformation underscores the company’s commitment to reinforce its efforts for market dominance and reaffirms its dedication to innovation, customer satisfaction, and unparalleled quality.
Building on their new vision, the company has onboarded Kuldip Raina, director, of sales and marketing Sanjeev Gupta as director of research and development Rakesh Gupta as director of manufacturing, and Harcharan Singh as chief information officer. These newly appointed leaders will play a pivotal role in driving a comprehensive transformation strategy for Shalimar Paints. Their collective expertise will enable the company to accelerate its research-driven innovation initiatives, expand product offerings, and strengthen its foothold in both domestic and international markets.
Talking about onboarding new leadership, Shalimar Paints, MD and CEO Ashok Gupta said “We are thrilled to welcome accomplished leaders to our organization as we continue to chart new paths and expand our horizons. Their addition reinforces our commitment to driving innovation, fostering operational excellence, and delivering unparalleled experience to all our customers. These strategic appointments mark a significant step forward in shaping the future of our organisation, and we are confident that their contributions will play a pivotal role in propelling us to new heights of success.”
The new leadership will work together to empower Shalimar Paints into a new-age, tech-driven organization. The company has announced a capex of 200 Cr that will focus on 3 core segments- People, R&D, and Production. With 38-40 per cent growth witnessed in the previous financial year, the company is now directing its efforts towards a consistent upward trend, targeting 25 per cent year-on-year growth. Furthermore, the company plans to take its product offerings beyond national standards and manufacture international-level products within the country with modernized and automated facilities as the key pillars.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
