MAM
Shalimar Paints facilitates the launch of The Kahaani Project
MUMBAI: Iconic paint manufacturer Shalimar Paints in association with Evolve Foundation, recently facilitated the launch of The Kahaani Project. This is a unique campaign aimed at enhancing the beauty and preserving the heritage of Tauli Bhud, a village located near Dehradun, Uttarakhand. The campaign brought together volunteers from 7 countries, 12 universities and 2 schools, who collectively painted the village’s walls in colors of its rich history.
The volunteer artists created 14 wall arts on 11 houses, 1 school and 1 Panchayati Ghar, covering a total are of over 8000 sqft. The campaign empowered over 300 people and offered livelihood generation to 24 villagers. Through this one-of-its-kind campaign, the language, traditions and values of the people of Tauli Bhud will now live forever, vibrantly painted on the village walls.
The people of Tauli Bhud belong to the Jaunsari Tribe of the hills of Uttarakhand. Jaunsari tribes are one of the oldest tribes of India, they are said to be from the lineage of Hindu Gods – Pandavas. They speak Jaunsari language which can only be spoken and not written down. As a result of mass emigration and the lack of an established script, village locals, especially the older generations, feared that their language and values will be forgotten with time.
It is to overcome this challenge that Evolve along with Shalimar Paints successfully decided to bring their folk tales to life through The Kahaani Project. Artists, while painting the walls is hues of their history, also engaged the villagers in the painting activity, thus reminding them that they are a part of a significant, culturally rich community that will not be forgotten for decades to come. At the end of the activity, the villagers felt closer and prouder than ever of their roots, their village and their heritage. Apart from instilling a sense of pride among the villagers, the Kahaani Project was also focused on cleaning up the surroundings, boosting tourism to the region and creating additional revenue for the community.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
