MAM
Shalimar Paints acts as a catalyst for positive change through ‘Rang Badlav Ke – Paint the Change!’
MUMBAI: As the celebrations for 69th Republic Day of India as in full swing across the country. Shalimar Paints in association with Kailash Satyarthi Children’s Foundation initiated their campaign ‘Rang Badlav Ke – Paint the Change!’ With over 1600 volunteers, students
from 80 academic institutions, employees from 30 corporates and diplomats from 20 countries. Together they painted 3000+ walls and 700 murals on the houses of an urban slum community situated in the heart of Chanakyapuri, this is amongst the poshest areas in the Delhi/NCR region. Sanjay Camp was in dire need of beautification and a dash of color. The participants transformed the walls of Sanjay Camp into a vivid canvas that showcased graffiti of Indian culture and tradition.
This vibrant transformation was heralded by the youth, who enthusiastically joined in to ‘Paint the Change’ at the long-standing slum that has been home to numerous families for several generations. Hundreds of young and energetic volunteers, artists, writers, and photographers turned up to paint, beautify, photograph, and tell stories about the Sanjay Camp slum community as part of a two-part social initiative, ‘Rang Badlav Ke – Paint the Change’, by Shalimar Paints.
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Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
