MAM
Shah Rukh Khan’s ‘SRK+’ app runs out of ideas, thanks to Disney+ Hotstar
Mumbai: Shah Rukh Khan is at it again! A day after building up buzz and keeping his fans guessing over the launch of his supposed new OTT venture ‘SRK+,’ the Bollywood superstar has released a video that takes the narrative further for the app. In what’s now clearly a collaboration between the actor and Disney+ Hotstar, the ideas are hilariously dismissed as having been already explored on the streaming platform.
The video sees the star with his reel manager discussing story ideas, trying to figure out new ideas for SRK+. This time around they are also accompanied by filmmaker Anurag Kashyap who pitches in with a couple of story ideas of his own. But they are all variously shot down because apparently the concepts for a film/web series have already been seen on the Disney+ Hotstar platform.
In the ad film, finally out of desperation, the actor demands to know if they have anything ‘good’ at all on hand, to which his manager consoles him by saying they do have an IPL team. Much to their consternation, Kashyap shoots this down by cheekily pointing out that the Disney+ Hotstar platform has the Tata IPL too!
https://www.instagram.com/tv/CbKBWv7gYAp/?utm_source=ig_web_copy_link
Actor Ajaya Devgn too joined in the banter on social media by adding his two bits to it with a hilarious caption that read, “Sorry @iamsrk pehle bata dete, Rudra SRK+ pe hi release karta. Ab #ThodaRukShahRukh.”
Sorry @iamsrk pehle bata dete, Rudra SRK+ pe hi release karta 😂
Ab #ThodaRukShahRukh pic.twitter.com/ly4pEqjE0e— Ajay Devgn (@ajaydevgn) March 16, 2022
Khan has been keeping his fans guessing about his big OTT move for a while now. The enjoyable ads created in partnership with Disney+ Hotstar have been garnering a lot of attention and eyeballs from netizens and industry colleagues alike. This latest one takes off from where he left off in September last year when the streamer released a promo on the superstar’s alleged debut on OTT.
On Tuesday, SRK posted a message on his Instagram and Twitter handles, with the loaded caption: “Kuch kuch hone wala hai, OTT ki duniya mein”
https://www.instagram.com/p/CbHOCOGommx/?utm_source=ig_web_copy_link
Celebrities like Salman Khan and Karan Johar had joined in the fun, too, congratulating Shah Rukh Khan on his supposed digital venture.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
