Brands
Shaadi.com sends Instagram comment section strangers to IPL match
Mumbai: In a twist worthy of the most thrilling T20 games, a self proclaimed cricketing fan and lover boy, Parth (@parthmadrid), has scored big time in the comment section of Shaadi.com!
During the ongoing MI Vs CSK IPL clash, Parth displayed his knack for the game but also on the grounds of romance! With his creative match updates, he bowled over the heart of fellow cricket lover Simra (@simraissime_). Parth’s witty banter earned him runs in the comment section and secured him the coveted title of ‘Man of the Match’ on the internet!
It all started on 14 April, during the fiery showdown between Mumbai Indians and Chennai Super Kings. Simra, feeling bowled over by the excitement of the match, expressed her frustration about not having a partner to watch the match and the rest, as they say, is history in the making.
Parth and Simra’s match made in cricketing heaven is a testament to the fact that love can be found in the most unexpected places, even amidst the chaos of the IPL!
His comments caught Anupam Mittal’s (CEO & founder of Shaadi.com) attention too and here’s how the super shark reacted:
Single ladke har App ko @ShaadiDotCom bana sakte hain https://t.co/HqflcXf6HO
— Anupam Mittal (@AnupamMittal) April 16, 2024
Everyone on the internet picked this up and talked about how CSK won the match but this guy won the trophy in Shaadi.com’s comment section –
https://t.co/7U0EwDQsaQ ke comments section me aisa commentry karke impress karne wala ek ladka toh main bhi deserve karti hoon https://t.co/3JwmtrGJaY
— Pallavi ♡ (@Memesaddicted_) April 15, 2024
With the entire social media batting for Parth, Shaadi.com decided to bowl them a googly by gifting the two strangers tickets to catch an IPL match together. Not stopping there, they also handed Parth a Shaadi.com-certified Green Flag Cap, declaring him a verified Green Flag player!
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
