MAM
SG Analytics onboards Kulwinder Singh as CMO
Mumbai: Research and data analytics services firm SG Analytics has appointed Kulwinder Singh as its chief marketing officer. In his new role, Singh will be leading the company’s brand management, digital marketing, public relations, and employer branding initiatives.
Singh has more than 20 years of experience in senior marketing, communication, and brand management roles. Previously, he was associated with Cadila Pharma, where he chaired the position of chief communication officer. While he was responsible for the digital marketing and communication strategy, he also led the human resource function at Cadila for a year. Singh has held marketing, brand management, and communication management roles at reputed companies including – Edifecs, Synechron, VenSat, and Tech Mahindra.
Singh’s appointment is the latest development in a landmark year for SG Analytics wherein the company grew phenomenally and strengthened its leadership team.
“I am very excited to welcome Kulwinder to the team. It’s because of SG Analytics’ position as a leader in the research and data analytics space that we’re able to continuously attract top-calibre talent across all functions, from sales & marketing to technology, and from innovation to customer experience,” said SG Analytics founder & CEO Sushant Gupta. “Kulwinder’s experience in building powerful brands and driving our digital marketing efforts will be invaluable to SG Analytics as we accelerate our growth strategy.”
The new appointment follows the rigorous hiring plans announced by SG Analytics previously. In addition to this, the firm recently announced a company-wide profit share plan for all its employees, reflecting a unique employee-oriented approach.
“I’m extremely excited to join SG Analytics – a people-first company with a fantastic management team and a great vision. My experience in developing strategic brand and marketing programs over the last 10 years makes my role as the chief marketing officer at SGA easy to assume,” said Kulwinder Singh.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
