MAM
Seven talented children emerge as the winners of the first edition of the IDBI Federal Quest For Excellence
Mumbai, 21st January, 2019: After receiving thousands of entries from across the country and even internationally, IDBI Federal Life Insurance today announced the names of the seven talented children who have been selected as the winners of the first edition of the IDBI Federal Quest For Excellence #YoungChamps programme. The seven #YoungChamps, who are between the ages of 9-12 years, have been offered the opportunity to undergo full-time residential training for two years at the Pullela Gopichand Badminton Academy in Hyderabad which will be fully sponsored by IDBI Federal Life Insurance.
The seven children selected are:
1. Abhinav Garg, Bangalore
2. Naishaa Kaur Bhatoye, Mumbai
3. R. Sphoorty, Hyderabad
4. Sakshi Prakash, Dubai
5. Shanay K. Patel, Ahmedabad
6. Showrya Kiran, Hyderabad
7. Vansh Dev, New Delhi
These talented kids were selected after undergoing rigorous training of two weeks during the summer and winter vacations respectively at the Pullela Gopichand Badminton Academy in Hyderabad. During this four-week tenure, Pullela Gopichand and his team of coaches evaluated the kids on the basis of their performance, fitness, attitude, agility, and footwork. Based on this assessment, the children have now been offered the opportunity to undergo full-time residential training at the Academy for a period of two years.
Over the course of the two years, Pullela Gopichand and his team of coaches will work with the kids to improve different aspects of their game and to help them master new skills & techniques. While at the Academy, the kids will also be able to observe and interact with the country’s top national and international players which will further motivate and inspire them.
IDBI Federal Quest for Excellence #YoungChamps programme is India’s first-ever grassroots-level badminton initiative launched in December 2017. The aim of the programme is to promote badminton among the youth and to identify budding badminton players who will be the country’s next champions. In the initial round, over a thousand video entries were received from across India, as well as from Indians settled abroad in countries like Dubai, Singapore and Qatar. Out of these, 26 kids were selected for a day-long intensive evaluation process at the Pullela Gopichand Badminton Academy in Hyderabad. Based on this evaluation process, 14 kids were then selected for four weeks of training at the Academy, from which the eventual seven winners were identified.
Vighnesh Shahane, MD & CEO, IDBI Federal Life Insurance said, “We are delighted to announce the names of the seven children who are the winners of the first edition of the IDBI Federal Quest for Excellence #YoungChamps programme. The aim of this programme is to identify budding talent at the grassroots-level and encourage them to consider badminton as a viable career option. With Gopi and his team guiding them, we hope to see these talented youngsters emerge as the rising stars of tomorrow.”
Pullela Gopichand, Chief National Coach for the Indian Badminton team and Programme Head, IDBI Federal Quest For Excellence said, “It is through initiatives like IDBI Federal Quest For Excellence #YoungChamps programme that we are adding to the growing base of rising badminton stars in our country. I take pride in being associated with this programme and look forward to having these extremely dynamic kids train at the Academy.”
To watch the video on the #YoungChamps winners, click on the below link:
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
