Ad Campaigns
ABP Network’s Southern Rising Summit 2024 to highlight South India’s future role
Mumbai: ABP Network is set to host the second edition of the Southern Rising Summit 2024, spotlighting South India’s pivotal role in shaping the nation’s future. Scheduled for 25 October in Hyderabad, this influential event will bring together leaders from politics, culture, and industry to celebrate the region’s growth and explore its impact on India’s economic and cultural landscape.
Themed ‘Coming of Age: Identity, Inspiration, Impact’, this year’s summit will feature discussions on crucial topics such as healthcare, education, cultural preservation, and South India’s evolving identity. The summit will highlight South India’s position as a key driver in India’s growth narrative.
The summit will feature an impressive lineup of speakers, including Telangana chief minister Revanth Reddy and union civil aviation minister Ram Mohan Naidu Kinjarapu. Notable personalities such as Pullela Gopichand, Chidambaram S. Poduval, Gautami Tadimalla, Sai Durgha Tej, and Raashii Khanna will share their insights on the region’s vibrant identity.
The event will also include political discourse led by figures like BJP MP candidate Kompella Madhavi Latha, Congress national spokesperson Shama Mohamed, and senior Congress leader Madhu Goud Yashki. Cultural icons like classical singer Bindu Subramaniam, singer Shilpa Rao, and classical dancer Yamini Reddy will showcase the region’s rich heritage. Renowned historian Vikram Sampath will delve into South India’s historical significance, while Rapido co-founder Aravind Sanka will discuss innovative governance policies.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
