MAM
Sethi in Stone as SPJ True Realtyy Builds Sales Game Plan
MUMBAI: When it comes to selling spaces, SPJ True Realtyy is laying down a strong foundation starting with its leadership. In a move set to turbocharge its growth ambitions, the Gurugram-based developer has roped in real estate heavyweight Jashanpreet Singh Sethi as senior vice president & head of sales.
With over 13 years of experience chiselled across India’s leading realty players DLF, Mahindra Lifespaces, M3M, and Omaxe Sethi’s name is as familiar in boardrooms as it is on sales dashboards. His track record? A portfolio of market-expanding strategies and consistently robust revenue deliveries.
At SPJ True Realtyy, he’ll be entrusted with scaling high-performance teams, driving aggressive revenue targets, and sharpening the brand’s residential and commercial sales playbook. “I’m here to build for the long game, with customer-centricity at the heart of every move,” said Sethi. “The aim is to power SPJ’s growth through data-led strategy, sustainable relationships, and a future-first mindset.”
Welcoming him on board SPJ True Realtyy executive president Praveen Raina said, “Sethi’s entry brings strategic sharpness and agility to our sales engine. With his sectoral know-how and customer engagement finesse, we expect to deepen our market presence while staying true to our value-driven development ethos.”
Sethi’s appointment comes at a pivotal juncture for SPJ True Realtyy as it doubles down on expanding across both residential and commercial verticals. With a leadership mindset anchored in performance, the brand is clearly setting the tone for a more ambitious, strategically sound phase brick by brilliant brick.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
