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BPTP names Vineet Nanda chief business officer
NEW DELHI: BPTP has brought in seasoned real estate hand Vineet Nanda as chief business officer, bolstering the developer’s top deck as it looks to push harder across the NCR’s most competitive micro-markets.
With more than two decades in the ground, BPTP is no newcomer. The company has delivered over 50 million sq ft across residential, commercial and mixed-use projects, including more than 25,000 homes, with a footprint spanning Gurugram, Faridabad and Noida. Integrated townships have been its calling card in a crowded Delhi-NCR market.
Nanda arrives with over four decades of professional experience, including more than 25 years in senior leadership roles in Indian real estate. His career cuts across sales, marketing and business management for both residential and commercial portfolios. Most recently, he was director, sales and marketing at Krisumi Corporation, part of its senior leadership team.
Earlier stints include leadership roles at Omaxe, Central Park and M3M, where he helped scale large residential and commercial portfolios across multiple markets, riding several property cycles along the way.
As chief business officer and executive director, Nanda will oversee business operations spanning sales, marketing, product strategy and customer experience, in line with BPTP’s organisational structure.
President of BPTP, Amaan Chawla, said Nanda’s appointment strengthens the company’s leadership bench. “He brings a hands-on approach and a deep understanding of residential and commercial real estate that will add momentum to our business functions.”
Nanda called the move a natural fit. “BPTP has a strong track record and a solid presence across NCR. I look forward to working closely with the team to build on that foundation.”
In a market where execution speed and consumer trust matter as much as land banks, BPTP is betting that experience still counts and that a steady hand at the tiller can make all the difference.
Brands
Zydus Wellness expands Ritebite Max Protein into new formats
RTD shakes, ghee jaggery bars and Korean chips target $10–12 bn protein market.
MUMBAI: Protein is no longer just gym talk, it’s making a full-course entry into everyday India. Zydus Wellness Ltd. is stretching its Ritebite Max Protein portfolio across three new formats, signalling a sharper push to turn protein from a niche supplement into a daily habit. The expansion brings ready-to-drink (RTD) protein shakes, culturally rooted ghee jaggery bars, and Korean-inspired protein chips under one umbrella, an attempt to build what the company calls a “multi-format protein ecosystem”. The move targets India’s rapidly expanding protein market, currently estimated at $10–12 billion and growing at a mid-teen CAGR.
The numbers suggest the strategy already has legs. In Q3 FY26, Ritebite Max Protein posted near double-digit EBITDA margins following its acquisition, driven by distribution expansion, product innovation and broader category tailwinds.
At the centre of the rollout is convenience. The newly launched RTD shakes available in Choco Burst and Berry Blush deliver 26 grams of protein per 250 ml serving, designed for on-the-go consumption. Meanwhile, the “Roots” Ghee Jaggery Protein Bars blend traditional Indian ingredients with whey and casein, offering 10 grams of protein and 4 grams of fibre per serving.
But the play isn’t just about nostalgia. On the other end of the spectrum, Korean-flavoured protein chips featuring variants like Hot Chilli, Barbeque and Gochujang tap into global snacking trends. Each 60-gram serving delivers 10 grams of protein and 4 grams of fibre, alongside claims such as no palm oil and gluten-free formulation.
The broader insight is clear: the protein category is fragmenting along lifestyle lines. One cohort is leaning into familiarity and traditional formats, while another is chasing novelty and international flavours. Zydus is betting it can straddle both worlds.
With a nationwide rollout planned across e-commerce and quick-commerce platforms, the company is positioning Ritebite Max Protein not just as a product line, but as a day-long consumption habit, one shake, bar, or chip at a time.
