MAM
SET, MAX bag 5 awards at Promax & BDA Asia 2002
MUMBAI: Sony Entertainment Television, which walked away with the Best TV Channel Packaging trophy in the Trade and Technical Categories at the Bajaj Boxer Indian Telly Awards 2002 recently, has won further accolades for its packaging.
The Promax & BDA Awards 2002 in Singapore saw SET winning Gold for best overall packaging, a company release says. In all, SET and sister movies and cricket channel MAX have bagged five awards at the event recognised around the globe as the highest accolade for promotion and marketing professionals working in today’s electronic media.
“These awards are recognised as the ultimate yardstick for quality by television professionals not just in the subcontinent but around the world,” SET India CEO Kunal Dasgupta, was quoted as saying in the release. “It is a matter of immense pride that Sony Entertainment Television has been recognised as the channel with by far the best on-air look, and the Gold for best overall packaging is testimony to this,” Dasgupta was quoted as saying.
SET also won golds for best programme packaging (for its flop marriage show Kahin Na Kahin Koi Hai), as well as best out of house promo award for its film on Gully Cricket featuring MAX Brand Ambassador Kapil Dev.
The PROMAX Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.
The awards SET and MAX won are:
– Best Overall Packaging: SET – Gold
– Best Program packaging: Kahin Na Kahin Koi Hai, SET – Gold
– Best Out of House Image Promo: Kapil Dev, Gully Cricket, MAX – Gold
– Best Print Campaign, Deewana Bana De, MAX – Silver
– Best Campaign on Satellite & Cable, SET – Silver
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
