Brands
Sennheiser showcases cutting-edge audio solutions at PALM Expo 2024
Mumbai: Sennheiser, a renowned leader in audio technology, has proudly participated in the PALM Expo 2024, showcasing a diverse range of audio solutions poised to transform the industry. The company’s presence at the tradeshow included offerings from Neumann and Merging Technologies. Some of the Sennheiser products on display were the Digital 6000 wireless system, 2KIEMS in-ear monitoring system, EW-D/X Series wireless microphone systems, and HD490 PRO studio headphones. Additionally, Merging Technologies’ recently launched Anubis pro audio interface, along with Neumann’s Automatic Alignment software MA 1 and the Neumann KK 184 advanced small diaphragm condenser microphone, were also featured among others. These groundbreaking products not only broaden Sennheiser’s product portfolio but also exemplify the company’s commitment to pushing the boundaries of innovation in the audio industry.
PALM Expo is India’s foremost pro audio, lighting, live sound, install sound and AV integration exposition with more than 25,000 professionals attending this year. The highlight was the visit of renowned Indian playback singer Nikita Gandhi & Indian rapper, lyricist & dancer Raftaar to Sennheiser’s booth, which created a significant buzz and underscored Sennheiser’s impact in the professional audio industry.
“Palm Expo stands out as a key industry event, attracting industry professionals who gather to witness the cutting-edge technologies that are shaping the present and future of audio,” said Sennheiser India country manager & director- sales pro audio Vipin Pungalia. “Our consistent participation in PALM Expo over the years has provided us with an invaluable platform to demonstrate our unwavering commitment to delivering high-quality audio solutions to our valued stakeholders. It has also allowed us to connect with a diverse range of musicians, DJs, content creators, broadcasters, and other industry professionals. The overwhelming response and positive feedback we received during the expo have further solidified our belief in the transformative power of innovation and exceptional audio experiences.”
Sennheiser’s presence at PALM Expo 2024 once again demonstrated its steady dedication to its mission. These innovative audio solutions, meticulously crafted to deliver unparalleled immersive experiences, fostered connections across various industry sectors and paved the way for the future of audio.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
