MAM
Senco Gold & Diamonds – D’SIGNIA launches Rajwada 2023 Festive Edit collection
Mumbai: Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy of over five decades, has announced the grand launch of their exquisite collection Rajwada 2023 Festive Edit at their D’SIGNIA stores. This collection is a celebration of the festive spirit and embodies the perfect blend of traditional opulence and contemporary elegance and eternal beauty.
The Rajwada 2023 Festive Edit collection features an array of designs in Gold, Diamond, Polki, Kundan, and Antique jewellery. Meticulously handcrafted by skilled artisans of Kolkata, each piece seamlessly blends royal elegance with artistic grandeur. Rajwada 2023 Festive Edit collection is curated keeping the regional and cultural requirements, the designs include traditional meenakari, jadau, filigree and nakashi work with diamonds and semi-precious stones. The idea behind this collection is to unite diverse regional artistic works that customers can connect emotionally and culturally.
Rajwada 2023 Festive Edit is an extension of Senco Gold & Diamonds’ Vivaha – Rajwada 2022 Collection, offering a diverse range of products at various price points to ensure that the auspicious symbol of “Shagun” is accessible to everyone. Reflecting the latest trends, wedding shopping traditionally begins during the festive season’s auspicious Muhurat, prompting Senco Gold and Diamonds to curate designs suitable for every occasion. From lightweight temple and antique jewellery to elaborate Turkish designs crafted in both 22k and 18k gold, the collection caters to diverse preferences. Additionally, under the Everlite brand, Senco Gold & Diamonds will unveil more exclusive collections leading up to Dhanteras, featuring affordable pieces designed for everyday wear.
Senco Gold & Diamonds has also unveiled a captivating campaign to promote its Rajwada 2023 Festive Edit collection, starring the graceful actress, Jaya Ahsan. Known for her poise and charm, Jaya Ahsan adds a touch of star-studded allure to the ultimate jewellery wearing experience for connoisseurs of karigari. The campaign beautifully captures the seamless fusion of luxury and artistry, harmonizing the natural beauty and regal composure of Jaya Ahsan with the opulence of D’SIGNIA showrooms, ensuring a truly royal experience for its discerning customers.
Senco Gold & Diamonds director and head of marketing and designs Joita Sen said, “We are delighted to launch our Rajwada 2023 Festive Edit collection with Jaya Ahsan. Our special festive offers aim to make moments special for our esteemed customers, along with the luxurious experience of buying exclusive designs at our D’SIGNIA stores. The collection features designs in Antique, Polki-Kundan, and Diamonds to cater to the diverse demands across India. For this Dhanteras and wedding season, our Rajwada Collection combines traditional nuances with contemporary motifs and patterns, all crafted with the finesse of karigari. Shagun is for everyone with Senco Gold and Diamonds.”
To celebrate this festive spirit, Senco Gold & Diamonds is also offering festive discounts of up to 50 per cent off on diamond-making charges and 12.5 per cent off on diamond value, up to 25 per cent off on gold-making charges and 0 per cent deduction on old gold, and a special advance booking scheme for Dhanteras called Flexi Gold Special.
These offers will be available at all Senco Gold & Diamonds D’SIGNIA showrooms and on its online platform sencogoldanddiamonds.com.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
