Ad Campaigns
Senco Gold & Diamonds celebrates Durga Puja with Gossip campaign
Mumbai: It’s that time of the year when people across India, especially Bengalis, travel back home to be together with their loved ones and to celebrate the biggest festivity of the year – the Durga Puja. It’s the time of homecoming not only for Goddess Durga but for non-resident Bengalis too. It’s also the time to dress up and celebrate the festive spirit.
In keeping with this spirit, Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy of over five decades, announced the launch of a new Durga Puja campaign to promote its festive collection under its Gossip brand of fast-moving, fashionable and easy-to-wear silver jewellery.
The new campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja, highlighting the perfect blend of tradition and modernity that is reflected in the celebrations as well as in the jewellery designs. The campaign film follows a trendy young woman who lives and works in a different city, but comes home to Kolkata during Durga Puja to celebrate her Bengali roots, bringing with her Senco Gold & Diamonds’ Gossip jewellery as presents for her family members with a memorable music in the background which is a refreshing take on a classic Rabindra Sangeet.
Senco Gold & Diamonds director and head of marketing & designs Joita Sen said, “Durga Puja is more than just a festival, it is an occasion which unites Bengalis across India. The beauty and the spirit of Durga Puja is such that it is best enjoyed when spent together with families and friends. Our Gossip campaign and collection is dedicated to all those daughters and women who would be reuniting with their families and loved ones, coinciding with Maa Durga’s descent to Earth.”
Bang On Content director and cinematographer Piyash Ghosh said, “Making a Durga Puja film is always a joy, especially when it’s for a brand like Senco Gold & Diamonds, which always encourages us to push the boundaries of storytelling & creativity. As an artist, it is a pleasure to showcase products that celebrate artistry, while capturing the spirit of our favourite festival!”
To add to the festive spirit, Senco Gold & Diamonds has the following on offer for its customers: –
● Buy 3 Get 1 Free offer – Customers can buy three and get one piece of jewellery absolutely free (lowest price free) on the Gossip range.
● Making charges discount – Customers can avail 10 per cent discount on making charges on Silver jewellery items
These offers will be available at all Senco Gold & Diamonds showrooms and on its online platforms sencogoldanddiamonds.com and mygossip.in
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
