MAM
SEMrush to kick-off the Biggest Business Show in India
New Delhi: SEMrush a leading online visibility management platform will host the biggest business event in India which is to be held on 5th December 2019 in Bangalore at Sheraton Grande Whitefield Hotel & Convention Center.
SEMrush Marketing Show will have around 40 worldwide speakers from top international companies, including Microsoft, IBM, Uber, etc. The opening keynote will be presented by one of the most known marketers all over the world – Larry Kim talking about growth marketing strategies. The conference will be also featured by the leaders at Shopify, Hubspot, Quora, Swiggy, Nykaa and others. The workshop track of the conference will be conducted by speakers from Google, Facebook, LinkedIn and SEMrush.
Sharing his thoughts on the conference, one of the conference’s speakers Charmis Pala, Global SEO Head at Cleartrip.com states, “This conference is an excellent opportunity to receive the latest industry news, learn the best practices from marketing leaders and get new creative ideas for your digital marketing campaigns. It's great to see that such conferences are coming to India.”
The conference will gather around 2,000 participants responsible for implementing marketing technology and operations that drive growth, profitability, and extraordinary customer experiences in Indian and international companies. According to SEMrush data, global searches for top Indian startups which got abroad, grew by 12% in the last three years. For some of these companies, the growth of interest exceeds even 1000%. No surprise ‘digital marketing' is 140% higher in the demand in Google in India now than it was in 2016.
Mr. Fernando Angulo, Head of Communications, SEMrush commented, “This conference will bring about a change in practices of the marketing leaders and will enhance them with new ideas and latest industry updates. It will bring a revolutionary change in the market which will eventually lead to innovative campaign. It is our honor and privilege to come up with such conference in India.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
