Brands
Secret Temptation teams with Sonam Bajwa to unveil ‘Secret Romance’
Mumbai: Secret Temptation, the renowned fragrance brand known for its alluring scents, has teamed up with the incredibly talented actress and model, Sonam Bajwa, for an enchanting new YouTube video showcasing their fragrance sensation, “Secret Romance.” The video takes viewers on an enticing journey as Sonam Bajwa unveils her secret romance, which turns out to be none other than the intoxicating fragrance of Secret Temptation’s “Romance” perfume.
The YouTube video unfolds with Sonam Bajwa, in a series of captivating scenes, revealing her secret romance while intriguing viewers with suspense. As the video progresses, the unexpected revelation unfolds – Sonam’s secret romance is none other than the enticing aroma of “Secret Romance” perfume by Secret Temptation.
The concept behind the video resonates perfectly with Secret Temptation’s signature campaign theme – #STCL (Secret to Complete Look). This campaign encapsulates the brand’s philosophy that no look is truly complete without the addition of Secret Temptation perfumes. Secret Temptation’s collaboration with Sonam Bajwa takes this idea to a whole new level, demonstrating that even a glamorous appearance, perfect attire, and flawless makeup are elevated to their fullest potential only when complemented by the exquisite fragrances of Secret Temptation. Sonam embodies the spirit of modern, confident, and glamorous women – qualities that align perfectly with the brand’s ethos. Through this video, Secret Temptation aims to showcase how the right fragrance can elevate one’s overall look and add that final touch of allure.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
