MAM
Sebi contemplates Supreme Court Appeal After SAT Rules in Favor of Punit Goenka
Mumbai: After the Securities and Appellate Tribunal (SAT) overturned the Sebi order that imposed a one-year ban on Punit Goenka, the CEO of Zee Entertainment Enterprises (ZEEL), prohibiting him from holding managerial and directorial positions in listed companies, reports are suggesting that the market regulator may contemplate appealing to the Supreme Court. Additionally, there are indications that the Zee board might soon convene to discuss Goenka’s status in light of the favourable SAT ruling.
Previously, the tribunal had barred Subhash Chandra, the Chairman of the Essel Group, and Goenka from assuming significant or directorial roles for a year, alleging that they had redirected funds from the listed entity for personal benefit. Following this, Goenka appealed the Sebi order to SAT, which has now quashed it.
With SAT’s decision to invalidate Sebi’s directive, industry observers believe that it could expedite the Zee-Sony merger, as the company is no longer burdened by the legal uncertainties that were previously a source of concern.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
