Brands
Seattle Orcas partners with Sportz Interactive as the official digital agency
Mumbai: Seattle Orcas, the flagship Major League Cricket (MLC) franchise representing the Pacific Northwest, have partnered with Sportz Interactive (SI) as its official digital agency. This marks a significant milestone as it represents SI’s first collaboration with a MLC team.
Sportz Interactive will play a pivotal role in enhancing Seattle Orcas’ digital presence, focusing on fan acquisition, retention, and commercialization. The partnership aims to elevate the overall fan experience while creating meaningful interactions between the team, its supporters, and its sponsors.
In the first year of this exciting collaboration, Sportz Interactive will concentrate on harnessing first-party data, ensuring robust retention strategies on various social media platforms, and contributing to the creation of substantial value within the Seattle Orcas’ ecosystem. This approach aligns with SI’s commitment to delivering innovative and engaging digital solutions.
“Seattle Orcas are thrilled to welcome Sportz Interactive into our family as our official digital agency,” said Seattle Orcas co-owner Sanjay Parthasarathy. “In this digital age, establishing a strong, unique and different online presence is crucial, and we believe Sportz Interactive’s expertise will bring an added perspective to our engagement strategies”.
Sportz Interactive is known for its commitment to storytelling and this ethos will be at the core of its collaboration with Seattle Orcas. The digital agency brings a wealth of experience in crafting compelling narratives that resonate with audiences, contributing to a deeper connection between the team and its supporters.
“We are excited to embark on this journey with Seattle Orcas, our first Major League Cricket team. Through this relationship, we aim to elevate the digital presence of Seattle Orcas, build a loyal fan base and create long term commercial value for the franchise,” said Sportz Interactive CEO Siddharth Raman.
As Seattle Orcas and Sportz Interactive join forces, they look forward to setting new benchmarks in the digital landscape of Major League Cricket. The partnership is poised to bring fresh and innovative digital experiences to fans, fostering a deeper sense of community and engagement.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
