Ad Campaigns
Seagram’s Imperial Blue’s latest “Because, Men will be Men” campaign hits a six with humor and AI
Mumbai: Seagram’s Imperial Blue packaged drinking water has once again succeeded in putting a smile on people’s face with the latest addition to its iconic “Because, Men Will Be Men” campaign. Known for its humorous depiction of men’s quirks, the campaign seamlessly blends relatable settings with spontaneous men behaviour, celebrating the lighter side of life.
Playing on the nation’s cricket fever, Imperial Blue demonstrated its keen insight into the Indian audience by masterfully amalgamating the essence of ‘menisms’ with humor, against the backdrop of cricket — a game the nation obsesses over. The campaign illustrated how even the most unexpected situations could be transformed with humour, inspiring great admiration and encouraging people to share their interpretations of the film across social media. The brand’s unique humour-led take on a typical cricket stadium situation aligns perfectly with the brand’s purpose of ‘Embracing life with a smile’. The phenomenal response received by the campaign reaffirms that the brand message hits a sweet spot with its audience far and wide.
To further enhance brand affinity, Imperial Blue leveraged AI to create personalized versions of the ads, leading to widespread conversations and engagement. This customization enriched viewer interaction and highlighted the brand’s commitment to forging meaningful connections.
Imperial Blue’s “Because, Men Will Be Men” campaigns enjoy an enviable legacy of delivering timeless films. And the brand hit it out of the park yet again with its latest blockbuster launched during this cricket season. By cleverly blending the essence of ‘menisms’ with humor and tying it to the nation’s cricket craze, the campaign managed to strike a deep chord with the audience. This is also a perfect example of what happens when the magic of creativity gets elevated by the power of technology. Leveraging AI to customise the ad with familiar names has further deepened connection with the audience, boosting brand affinity by making the content even more relatable. Once again, Imperial Blue has succeeded in making its consumers’ lives a bit more enjoyable, one campaign at a time.
The brand’s recently concluded campaign took social media by storm, captivated audiences and sparked a wave of memes and conversations across various platforms, particularly on Instagram. Working on such an iconic initiative that has made consumers smile for decades and creating something fresh was both a challenging and rewarding experience. The integration of AI not only elevated the campaign’s impact but also remained true to the distinctive style of Imperial Blue communications.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
