MAM
Schmooze’s meme-based dating campaign tops trends and captivates Gen z
MUMBAI: AI-powered dating app Schmooze has made waves on social media with its ‘Memebaseddating’ campaign, which puts humour at the centre of modern matchmaking. Aimed at Gen z, the campaign quickly gained traction, with memes and witty posts flooding online spaces and sparking widespread conversation.
The hashtag quickly gained traction, generating over 13 million impressions and securing the one trending spot on X (Twitter), with more than 2,500 organic posts driving engagement. Instagram giant ‘Sarcastic_us’, boasting 11.2 million followers, further amplified its reach, ensuring memes dominated digital conversations.
Schmooze’s campaign even caught the attention of Stephen Colbert, who gave it a playful nod on The Late Show. His witty take on meme-based dating boosted the app’s pop culture presence, drawing even more curiosity to the platform.
Taking the campaign beyond screens, Schmooze brought meme culture to the streets with branded auto-rickshaws in major Indian cities like Delhi, Bengaluru, and Kolkata. Wrapped in humour-infused taglines, these vehicles transformed daily commutes into moments worth sharing.
The transit media execution, powered by Brandonwheelz, enhanced visibility across urban hubs. “By merging digital narratives with real-world interactions, we created an engaging brand experience,” said Brandonwheelz CEO & co-founder Mohammed Asghar.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
