MAM
Schmooze’s meme-based dating campaign tops trends and captivates Gen z
MUMBAI: AI-powered dating app Schmooze has made waves on social media with its ‘Memebaseddating’ campaign, which puts humour at the centre of modern matchmaking. Aimed at Gen z, the campaign quickly gained traction, with memes and witty posts flooding online spaces and sparking widespread conversation.
The hashtag quickly gained traction, generating over 13 million impressions and securing the one trending spot on X (Twitter), with more than 2,500 organic posts driving engagement. Instagram giant ‘Sarcastic_us’, boasting 11.2 million followers, further amplified its reach, ensuring memes dominated digital conversations.
Schmooze’s campaign even caught the attention of Stephen Colbert, who gave it a playful nod on The Late Show. His witty take on meme-based dating boosted the app’s pop culture presence, drawing even more curiosity to the platform.
Taking the campaign beyond screens, Schmooze brought meme culture to the streets with branded auto-rickshaws in major Indian cities like Delhi, Bengaluru, and Kolkata. Wrapped in humour-infused taglines, these vehicles transformed daily commutes into moments worth sharing.
The transit media execution, powered by Brandonwheelz, enhanced visibility across urban hubs. “By merging digital narratives with real-world interactions, we created an engaging brand experience,” said Brandonwheelz CEO & co-founder Mohammed Asghar.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
