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Schmooze’s meme-based dating campaign tops trends and captivates Gen z
MUMBAI: AI-powered dating app Schmooze has made waves on social media with its ‘Memebaseddating’ campaign, which puts humour at the centre of modern matchmaking. Aimed at Gen z, the campaign quickly gained traction, with memes and witty posts flooding online spaces and sparking widespread conversation.
The hashtag quickly gained traction, generating over 13 million impressions and securing the one trending spot on X (Twitter), with more than 2,500 organic posts driving engagement. Instagram giant ‘Sarcastic_us’, boasting 11.2 million followers, further amplified its reach, ensuring memes dominated digital conversations.
Schmooze’s campaign even caught the attention of Stephen Colbert, who gave it a playful nod on The Late Show. His witty take on meme-based dating boosted the app’s pop culture presence, drawing even more curiosity to the platform.
Taking the campaign beyond screens, Schmooze brought meme culture to the streets with branded auto-rickshaws in major Indian cities like Delhi, Bengaluru, and Kolkata. Wrapped in humour-infused taglines, these vehicles transformed daily commutes into moments worth sharing.
The transit media execution, powered by Brandonwheelz, enhanced visibility across urban hubs. “By merging digital narratives with real-world interactions, we created an engaging brand experience,” said Brandonwheelz CEO & co-founder Mohammed Asghar.
MAM
Kwality Wall’s appoints new board members after Magnum acquisition
Abhijit Bhattacharya named Chairperson as ice cream company enters next growth phase.
MUMBAI: When your ice cream business gets a fresh scoop of leadership, things are bound to get even cooler and Kwality Wall’s has just done exactly that. Kwality Wall’s (India) Limited (KWIL), now part of The Magnum Ice Cream Company (TMICC), has announced the appointment of Abhijit Bhattacharya and Tahir Toloy Tanridagli to its Board of Directors. The appointments, effective 30 March, follow TMICC HoldCo’s acquisition of a controlling 61.90 per cent stake in KWIL.
Mr Abhijit Bhattacharya has been appointed as additional (non-executive and non-independent) director and chairperson of the board. He currently serves as Chief Financial Officer of The Magnum Ice Cream Company N.V. and previously held the role of CFO for Unilever Ice Cream. With nearly four decades of experience, including 38 years at Koninklijke Philips N.V. in senior finance and operational roles across Europe, Asia and the United States, Bhattacharya brings deep expertise in strategic transformation and complex corporate restructurings.
Mr Tahir Toloy Tanridagli has been appointed as additional (non-executive and non-independent) director. A graduate of Bogazici University with a High Honours BA in Business Administration, he currently serves as President for METSA markets (Middle East, Turkey, Africa, Israel, and South Asia) at TMICC and is a member of the Global Ice Cream Executive Leadership Team. With over two decades in the snacking and FMCG sector, including leadership roles at Kraft Foods–Mondelez and Unilever, Toloy has extensive experience across ice cream, chocolate, snacks, beverages and desserts.
The appointments come as KWIL, which listed as an independent entity after its demerger from Hindustan Unilever Limited, enters a new phase of growth following the Share Purchase Agreement signed between Unilever and TMICC in June 2025.
In the fast-melting world of ice cream, adding two heavyweights to the board is a clear signal that Kwality Wall’s is ready to scoop up even bigger opportunities ahead.
