MAM
Scarecrow Communication adds only Vimal to its kitty
MUMBAI: Reliance’s textile company ‘Only Vimal’, started by Dhirubhai Ambani with ‘dare to dream and learn to excel’ spirit. Scarecrow Communications has been appointed as the creative agency for the brand.
According to the sources, the account size is Rs 30 crore.The creative agency has won the account in a multi agency pitch. The former agency on the account was Grey Worldwide.
Scarecrow founder director Manish Bhat said, “Vimal is a truly iconic Indian brand. The brand pioneered lifestyle communication in India by using brand ambassadors like Sir Vivian Richards. In fact, with communication that was ahead of its times, the brand was a guiding light for the Indian advertising industry. Scarecrow is thrilled to contribute to the task of bringing back the brand’s iconic status.”
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Scarecrow Communication founder and director Raghu Bhat |
“It is interesting and challenging to reposition a strong Indian lifestyle brand in a scenario where Indians are constantly upgrading their lifestyles and global lifestyle brands are trying to penetrate the Indian Market,” added Scarecrow founder director Arunava (Joy) Sengupta.
Scarecrow Communication founder and director Raghu Bhat said, “Winning the Only Vimal account is a definite landmark in the journey of Scarecrow. It is a brand we have grown up with and the task of re-launching it is a responsibility we shall do our best to live up to. We are thankful to the Vimal management for having reposed so much faith in a young agency like ours.”
Officials have confirmed that the agency is working on the plans for TVCs.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
