Ad Campaigns
Savour McDonald’s falling fries in this new AR Instagram Game
NEW DELHI: In the era of social distancing, virtual interactions have taken a new shape and form to connect with each other. Providing a perfect solution to the lockdown woes, McDonald’s India North & East in partnership with Swiggy has launched an exciting AR game filter ‘Fries Down Challenge’ on Instagram that allows netizens to savour their favourite McDonald’s fries virtually. Adding to the excitement, users with maximum score will stand a chance to win exciting McDonald’s vouchers that can be redeemed on Swiggy*.
To try their hands on the most rewarding Instagram filter, users would need to select the filter from Swiggy’s Instagram page filters section or can search the “Fries Down Challenge” filter from the effects list in Instagram camera. Once they select the filter, tap to play, French fries will begin falling from the top of the screen and the tally will appear over the user’s head. Users will then have to catch the falling fries by opening their mouth to eat them. After the game, the AR filter will record the final score.
Created by Nilgiri Social, the AR story filter has already taken Instagram enthusiasts such as Kusha Kapila, Heli Daruwala and others into a frenzy as they tried the filters and shared their score.
The launch of the AR game by McDonald’s comes close on the heels of #FryItUpFridays – an exclusive, Friday-specific deal on the McDonald’s World Famous Fries. As part of this irresistible offer, anyone who places a McDelivery order via Swiggy, of/above a total of INR 350 (exclusive of delivery charge & taxes) on Fridays, gets a pack of medium fries free.
*Challenge available from 10 am to 8 pm on 14 August 2020 only
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
