MAM
Saurabh Dwivedi exits Lallantop, Kuldeep Mishra to lead
MUMBAI: After twelve eventful years of building stories, shaping voices and redefining Hindi digital journalism, Saurabh Dwivedi is set to move on from the India Today Group to explore new creative opportunities, according to sources within the team.
Dwivedi, editor of Lallantop and India Today Hindi, leaves behind one of the most distinctive success stories in India’s digital media space. An in-house talent who grew up in the MediaPlex ecosystem, he joined the group as features editor at aajtak.in and went on to co-create Lallantop, a platform that struck a rare balance between credibility, clarity and popular appeal.
Under his leadership, Lallantop became a go-to destination for young audiences across India’s heartland. Today, the platform counts nearly 35 million YouTube subscribers and clocked more than 250 million views last month alone. Just as important as the numbers was the newsroom culture he helped build, a team of young journalists producing alternative news with confidence and consistency.
Taking over full editorial responsibility for Team Lallantop is Kuldeep Mishra, while Rajat Sain will lead the production team. Both are founding members who have witnessed and shaped Lallantop’s evolution from its earliest days. Mishra is already a familiar face through the LT Show and Netanagari, while Sain has steered the platform through multiple production transformations.
The transition has been welcomed internally as a homegrown change of guard, one that keeps the spirit of Lallantop firmly intact.
As for Dwivedi, the newsroom may miss his presence, but the anticipation around his next act has already begun. Sometimes, the best stories are the ones yet to be told.
ITV News
Voltas launches Zest AI AC range with new campaign
Digital-first push spotlights AI cooling, geofencing and energy optimisation.
MUMBAI: When it comes to comfort, Voltas is betting that knowing you beats just cooling you. Voltas, part of the Tata Group, has unveiled its latest campaign, “AC Jo India Ko Samjhe”, introducing the new Voltas Zest AI AC range with a clear tilt towards younger, digitally native consumers. Conceptualised by Schbang, the campaign leans on slice-of-life storytelling, pairing technology with emotion. It features Neetu Kapoor and Ranbir Kapoor, using their real-life mother-son dynamic to draw a parallel between artificial intelligence and instinctive human understanding.
The films play on a simple insight: while AI may know everything, no one quite understands you like family does. That idea becomes the hook to showcase the product’s core features without turning the narrative into a hard sell.
At the centre is the Voltas Zest AI AC range, equipped with AI Adaptive Cooling, Energy Manager Mode and Geofencing. The system is designed to learn user behaviour, anticipate cooling needs and optimise energy consumption positioning smart cooling as a baseline expectation rather than a premium upgrade.
The rollout is digital-first, with a strong focus on platform consistency and storytelling-led engagement. The approach reflects a broader shift in how appliance brands are speaking to younger audiences less spec sheet, more story arc.
Voltas chief marketing officer Pragya Bijalwann said the focus is on delivering comfort that feels intuitive and personalised. Meanwhile, Schbang’s leadership underscored that the campaign’s creative direction stemmed from a simple truth: technology resonates best when it feels human.
By blending familiarity with functionality, Voltas is not just pitching a smarter AC, it’s pitching a smarter relationship with the everyday.
