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Saraf Furniture signs Jonty Rhodes as brand ambassador

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Mumbai: Saraf Furniture, is pleased to announce that it has onboarded South African Cricket Coach Jonty Rhodes as a brand ambassador to promote the Company’s product portfolio through in-store visual branding (electronic and print) along with digital media advertisements.

Jonathan Neil “Jonty” Rhodes is a South African professional cricket coach, commentator and former Test and One Day International cricketer. He is regarded as one of the greatest fielders of all time and was the first South African cricketer to take 100 ODI catches. The public figure has recently shot a promotional video with the company which is being actively viewed on social media platforms

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As a part of this association, Jonty Rhodes will endorse Saraf Furniture’s brand products augmenting the Company’s reach across the country. Under the branding campaign, the company plans to undergo promotional activities through outdoor marketing, in-store visual branding (electronic and print) along digital media advertisements of its product portfolio. The company looks forward to having a long-standing alliance and strongly believes that the coalition will substantiate the brand philosophy.

Commenting on the engagement, Saraf Furniture founder and CEO Raghunandan Saraf said: “We are delighted to have Jonty Rhodes as the face of our brand. Rhodes shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyze our geographical expansion and new product designs.”

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Brands

Pocket FM elevates Lalit Gangwar to COO to drive global growth

Founding member to lead operations, monetisation and expansion across markets

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MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.

In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.

Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.

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He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.

Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.

Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.

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As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.

With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.

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