MAM
Santosh Kumar appointed new CEO of Digibooster
MUMBAI: B2B content marketplace, Digibooster has announced that it has appointed Santosh Kumar as its new CEO. Effective February 2019, he will be responsible for building a scalable global technology-enabled marketplace for short format content. Digibooster is setting its sights on becoming the "world's largest short-form content marketplace".
Kumar comes with 17 years of rich and varied experience in investment banking and IT global project management, retail venture, and tech startups. He has handled projects across geographies for large MNCs like Societe Generale, and Thomson Reuters.
Santosh has a strong background in building ventures from ground up. He was the co-founder and CEO of SpotPlay, a patent-pending travel entertainment product that had been actively deploying the product in Chile, India, and Thailand. He also co-founded Panache Silver in 2013, a silver omni channel venture which became the first silver brand to be launched on Flipkart and has expanded to 2 outlets in Bengaluru. He is an ardent sportsman and frequently participates in national and international cycling events.
Digibooster founder and strategic investor Nandini Mansinghka said, “We are very excited about Santosh coming on board as CEO. With Santosh leading Digibooster we are perfectly poised to build a fabulous product and marketplace targeting the fragmented seller and buyer universe in the short format content space.”
On his appointment, Kumar said, “I am happy to take up this new role as it felt like a perfect fit since I would get to build a video content marketplace given the video consumption explosion in India after Jio. Having co-founded 2 ventures and on the verge of exiting SpotPlay, I had a couple of offers to get back to corporate life or head an Incubator to mentor other startups. But that didn't seem exciting, given my penchant for building a product, build on a vision and execute and create new markets. My previous venture SpotPlay was closely linked to video content business and I always wanted to work in this industry.”
Digibooster already has a strong library of over 10,000 short form video content pieces on the platform. With over 9,000 highly curated global subscribers for their weekly newsletter; Digibooster is focusing on becoming the go-to place for anyone looking to buy short format content including content websites, brands, facebook pages, and Youtube aggregators and even individual influencers looking to build deeper engagement and traffic on their websites and pages.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
