Ad Campaigns
#SantaIsStuck: MTV beats demonetisation blues
MUMBAI: It is that time of the year when the smell of cakes fill the air, carols are sung and gifts are exchanged! As the country celebrated Christmas, MTV helped Santa Claus break free from the shackles of demonetization. With everyone’s going through a cash crunch (including Santa), MTV decided to help him out in getting the gifts delivered to little ones out there with its new campaign, #SantaIsStuck.
The channel has joined hands with Akanksha Foundation to help get the gifts delivered to little ones with its cheeky campaign.
With this campaign, the channels requested the people to step in and play Santa for all those little kids out there. MTV wants to help connect the Santas with little ones where Santas can donate books, toys, clothes and make this Christmas a happy one for them.
Link to the video: https://www.facebook.com/mtvindia/videos/10154758556225102/
Moreover, taking its legacy forward and sticking to its motto, Music is for everyone, MTV has come up with a video for the deaf and the dumb this Christmas. Beautifully encapsulating the message through a girl, lip- syncing and enacting the Christmas carol.
Link to the video: https://www.facebook.com/mtvindia/videos/10154760608615102/
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
