Brands
Sansui launches futuristic TVs; to spend Rs 80 crore on marketing
MUMBAI: Sansui, a leading Japanese consumer electronics brand in India, launched its advanced Curve 4K Ultra HD LED TV today. The new range which is part of Sansui’s robust plans of expanding its premium TVs product portfolio, was unveiled by Sansui’s partners and defending champions, Kolkata Knight Riders team players Gautam Gambhir, Yusuf Pathan, and Shakib Al Hasan.
Launched ahead of IPL finals, Sansui Curve 4K UHD LED is targeted at millions of cricket fans in the country to bring to them the games in perfect picture and true-to-life colors, and multiply their entertainment quotient. On the occasion, the brand also introduced and showcased its other premium TV series such as 4K Ultra HD, Smart TV and Connect TV.
Building on the premium product category, Mr. Amitabh Tiwari, COO, Sansui said, “Sansui is unleashing a new era of TV viewing by providing the ultimate immersive experience. Sansui understands the pulse of Indian customers and the new series is dedicated to their specific requirements that we aim to fulfill. From a fully loaded Curve TV to futuristic 4K and Smart TV, the new series has something for everyone. With these new product offerings, we aim to double our market share this year.”
The new series launched by the brand, sets remarkable standards of picture and sound quality. The 4 series range of Sansui Curve 4K Ultra HD, Sansui 4K Ultra HD TV, Sansui Smart TV and Sansui Connect TV have globally passed significant quality norms of technology, performance and durability. With mesmerizing details and a cinematic experience that surrounds the viewer, one can dive into a whole new world of entertainment.
Mr Venky Mysore, CEO & MD of KKR said, “KKR is a massively followed team and it has fans all around the world. For all those fans who are following KKR on TV, Sansui’s new innovation in Curve 4K television will give all them an opportunity to feel closer to the players. We hope that this partnership will continue to prosper.”
Sansui’s Curve 4K Ultra HD TV provides wider viewing angles owing to its concave shape, and thus ensures that the viewer experiences brilliance from every angle. The images become deeper with the 3D effect and with the integration of 4K resolution, pictures are more realistic. Sansui 4K Ultra HD TV displays a resolution of 3840 x 2160 pixels, giving each image the maximum details one has ever seen. With its revolutionary IPS Display that sharpens pixels, one is not just watching TV, but is a part of every moment. Sansui’s Smart TV series helps to bring home the next generation of entertainment, as it enables Internet browsing, online interactive media, Internet downloading and on-demand streaming media at fingertips. Sansui Connect series is enriched with an in-built D2H system with HD transmission which offers TV viewing without external set top box and messy wire cables, giving zero signal loss and maximum audio and video clarity. All the 4 new series come with an MHL (Mobile High Definition) interface that allows seamless video streaming from Smartphones, tablets and other portable consumer electronic devices, while simultaneously allowing users to charge the device. Another unique feature available only in Sansui LED TVs is WHAM (Wireless Headset Audio Mode) which transmits audio signals over FM frequencies and allows one to use a mobile phone or music player as wireless headphones, so that one can enjoy the TV audio without disturbing others. Sansui will make available these 4 new ranges in the market by third week of May 2015.
Mr. Tiwari further added, “I would also like to thank team KKR for unveiling the new range to our patrons. Our partnership with KKR provides us an ideal platform to not only engage with our customers but also bring the best to our viewers with our premium product ranges. Sansui aims to strengthen the partnership with KKR and wishes them all the best for the rest of the tournament.”
Sansui will soon launch a 3600 advertising campaign spreading across all major mediums to build top of mind recall. The brand is planning to invest around Rs. 80 crores in promoting the new models to effectively reach out to the target audience and establishing the brand.
Key Business Facts include:
Sansui aims to double its market share this year
Price range (MRP): Sansui offers a vast range of televisions which starts from Rs.11,990 and Sansui’s newly launched Curve Ultra HD LED TV range starts from Rs. 1,99,990 (MRP).
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
