MAM
Sanjeev Kulkarni appointed as VP & national sales head at Pudhari Publications
MUMBAI: Sanjeev Kulkarni has been appointed as vice president & national head – sales & marketing at Pudhari Publications Pvt. Ltd. In his new role, he will spearhead sales and marketing efforts across print, television, FM, and outdoor media, focusing on expanding market presence and driving business growth.
Kulkarni, with over 25 years of experience, previously at VRL Media served as vice president – sales, marketing & business development, publisher of Karnataka’s Vijayavani. During his 11-year tenure, he led advertising sales and brand marketing for Vijayavani, Dighvijay 24×7 News Channel, and Vijayavani.net.
Prior to VRL, at Bennett Coleman & Co. Ltd. (The Times of India Group) as general manager – west head, overseeing revenue generation across Maharashtra, Gujarat, and Madhya Pradesh. His expertise in market expansion, innovative advertising strategies, and brand building has significantly contributed to his success in the media sector.
Kulkarni’s journey in media sales began at VPL Printers & Publishers, where he played a pivotal role in advertising revenue growth for nearly eight years. Recognised as a team builder and market strategist, he has consistently delivered impactful client solutions, boosting revenue and market share for prominent publications.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
