Digital
Sandu Pharma partners with Vavo Digital for digital influencer campaign
Mumbai: The leading name in the Ayurveda sector, Sandu Pharma, has collaboarted with India’s holistic digital marketing agency, Vavo Digital. The main objective of the digital campaign is to go beyond Sandu Pharma’s traditional set of audience of senior citizens and reach out to the younger generation and millennials by using modern mediums of advertising & influencing.
Receiving encouraging response for the already deployed two campaigns for Sandu Pharma’s signature products – Makarprash and Gulkand, Vavo Digital is now planning to design campaigns delivering impactful key messages of the brand through collaboration with a relevant set of 15 micro and macro influencers. The key message is that the science of ayurveda has an array of options for immunity building supplements with minimal side effects yet extremely cost effective. The designing of the campaign comprises identifying the appropriate influencers that matches the image of a brand like Sandu Pharma, and who own a significant, pertinent yet real followers.
Speaking on the collaboration, Vavo Digitq CEO & founder Neha Puri shared, “It is a matter of honour to not only be associated with a brand like Sandu Pharma but also be a catalyst for their marketing campaign with a fresh outlook. We have the advantage of working with the pioneers of the Ayurveda industry and help propagate the ideology and benefits of the age old ethnic medicinal practice to the current generation of our nation. We look forward to creating and designing effective campaigns for Sandu Pharma and delivering the key message to the end user.”
Sandu Pharma marketing head Shivani Sandu said on the partnership, “Our interaction with VavoDigital helped us explore a new form of marketing on the social media platform Instagram. The proposed plan was to undertake influencer marketing via influencers appropriate to the brand and the product at hand. The research behind the campaigns were detailed and noteworthy. The target brand values and target audience were in tandem and thus helped achieve desired results. The team at VavoDigital is young, eager to put out the best possible campaign and values time.”
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
