MAM
Sandeep Singh joins Live Satellite Media as COO
MUMBAI: After his three-year stint with SAB TV as V-P Marketing, Sandeep Singh today joined the Atul Saraf promoted Live Satellite Media (I) Pvt Ltd (LSM), as chief operating officer.
Sandeep Singh has wide experience in media planning, buying and sales, having handled portfolios with RK Swamy/BBDO, HTA, ACNielsen, ORG-MARG, ETC and SAB TV.
LSM pioneered all-India and regional cable advertising and will now also be doing air time sales of its own television channel (which is in the pipe line) as well as other television channels, says Saraf.
To start with LSM will be selling airtime for Care TV. Care TV is the first health channel not only in India but also in South East Asia. Care TV is already on air with test signals.
LSM is also coming out with organised and innovative ways of cable advertising, which will have spot monitoring, says Saraf.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
