Ad Campaigns
Samsung plans multi-media campaign for new mass market phone Galaxy J2
BENGALURU: Samsung India Electronics has launched the Samsung Galaxy J2, a 4G LTE smartphone for the mass market in India. The phone will be available starting 21 September, 2015 in the country. Apart from being a 4G enabled phone, the J2 is tailor made to meet consumer needs.
The company is in the process of chalking out a multi-media campaign with creative agency Cheil and media buying agency Lodestar.
Speaking to Indiantelevision.com, Samsung India vice president of marketing, IT & mobile Asim Warsi said that BTL activities have commenced and the retail visibility leg of the campaign has already started. “Over the next few weeks, the campaign will roll out across various mediums, including television,” he said.
The J2 is Samsung’s 17th LTE 4G device launch so far, a slate that includes high end Samsung smartphones in the price range of Rs 65,000+ to tablets to the lower end smartphones. The J2 is priced at Rs 8490 with the intent to take on players such as Xiaomi, Micromax, etc. that offer low cost smartphones in the country.
The company’s research also reveals that of the 70 crore active mobile connections in India, about 25 crore have internet access capability, and of these about 17 crore are smartphones. Based on this insight, Samsung India sees a huge opportunity to bridge the gap between the total number of mobile connections and smartphones in India.
Further, the company says that key features of the phone have been developed in Samsung’s Indian R&D facilities strengthening the company’s commitment to ‘Make in India.’ The phone has features ranging from the India centric user interface to the Ultra Data Saving mode.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
