MAM
Samsung launches new commercials for smartphones
MUMBAI: Samsung has launched three new TV commercials for its smartphones. The commercials are made to promote the company‘s latest offerings Samsung GalaxyY and Wave Y. The creatives for the ad were handled by Cheil WW SW Asia and were produced by Storytellers.
The concept for the ads is that users now have the freedom to change to smartphones. Insight was collected through interactions with the target audience i.e. the young adults and then translated into television commercials.
The company said in a press statement, “Today‘s Gen Y is extremely serious about experiences gained through college and early years of their career, as that‘s what shapes their future; greatly influenced by their peers and not wanting to be left behind they are also the earliest adopters of new technologies.”
The three TVC‘s are based in environs like a tea stall, an office and a classroom where the TG can usually be found. The protagonist in each commercial tackles a tricky situation by the use of a Samsung samrtphone thus piquing the interest of the antagonist in the end. The commercials all end with the punch line ‘Aap ke paas nahi hai kya?‘
Apart form these TVC‘s Cheil Worldwide is building communication across consumer touch points in orderto create awareness and hype about the range of phones.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
