MAM
Samsung launches new ad campaign for Galaxy S III with David Beckham
MUMBAI: Samsung Galaxy S III is launching a new worldwide ad campaign with David Bekham to make London 2012 “Everyone‘s Olympic Games”.
Conceptualised and created by Cheil Worldwide, the TVC has gone on air in India today.
Throughout the campaign, the mobile brand bases its Olympic marketing activity around an “Everyone‘s Olympic Games” theme. Through Galaxy S III, the company aims that everyone around the world can feel the anticipation, excitement, and celebration of the Olympic Games.
Cheil Worldwide global ECD Wain Choi said, “London 2012 is the first Olympics where television will no longer be the dominant medium; our film shows how the new Galaxy S III‘s opens up the games for everyone to enjoy, in a variety of different ways, thanks to the phone‘s multi functions. More than just a sports spot, we aim to show how, more than ever before, it‘s ‘everyone‘s Olympic Games.”
“This will be the first truly ‘social‘ Olympics. Second screens (even third screens) will fundamentally change the way people experience these games. We wanted to use one of the most recognised sportsmen in the world (David Beckham) to invite the world to participate in these games as never before, through the incredible technology inside the Samsung Galaxy S3. Beckham literally ‘kicks off‘ the excitement, hitting a huge gong with an amazing long range shot, as all the world looks on. He unleashes the excitement, and turns years of anticipation into active participation,” Cheil UK ECD Logan Wilmont added.
According to the company, the ad spot shows people all over the world waiting expectantly for the games to begin and then exploding into life when Beckham launches the games using his Galaxy S III. Beckham kicks a ball against a drum, signaling the beginning of the the sporting event. Even those who don‘t have the tickets can enjoy the Games through Samsung Galaxy S III‘s mobile technology anywhere.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
