MAM
Samsung Electronics appoints Inderpreet Sethi as head of marketing communication for visual device category
NEW DELHI- Samsung Electronics has appointed Inderpreet Singh Sethi as head of marketing communications for the visual device category (TV and audio devices). He updated his new role on LinkedIn.
In his new role, Sethi will be reporting to Vice President Trivikram Thakore who is leading the marketing communications for the consumer electronics business for Samsung.
With over 10 years of experience in branding, marketing, and sales, Sethi has worked with major automobile companies like BMW India and Tata Motors.
Prior to this, he was leading the marketing communication and media at Great Wall Motors Company Ltd, a Chinese automobile manufacturer that recently announced its entry into the Indian market with Rs 6,500 crore ($1 billion) investment plan.
He worked with BMW India for more than four years where his responsibilities included overseeing the company’s overall marketing and branding strategy basis, looking after communication and media planning for the group.
Sethi started his career with Tata Motors and worked for around five years as a brand manager mainly for hatchbacks. He played a key role in the launch of Bolt, Indica, and Vista in the market and also prepared a complete go-to-market strategy for the brand in accordance with annual budgets.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
